Over the previous articles, we have talked about the increased usage of chatbots by restaurants and other retail businesses. In this article, we will look into 2 successful chatbots which have added considerable value to their brand.
Chatbots are used for different purposes, these bots are being employed by large businesses and small businesses alike. While the larger companies might use their bots for more innovative purposes but the small business can use the bots for improving their day to day work routines ro reduce their running costs.
If you still have doubts then according to this data from Business Insider about 80% businesses want chatbots by 2020. The main reason behind this is the type of dedicated support that is expected by the customers of internet generation. It is quite progressive and often times it is not possible to be provided by human support.
It is very difficult to provide that 24/7 customer support manually. This is the opportunity where chatbots which are based on machine learning can be used. These bots with the use of machine learning can provide that customer support with that missing human touch. The bots work according to the customer’s position in the sales funnel. Bots can provide accurate support according to the situation of the customer. And when something very challenging comes up it can always be taken over by a human agent.
Let us look into 2 successful chatbots:
- Domino’s chatbot: “Dom” can be used to order off the full menu. The bot itself will ask you for the order, do you want a takeout or a delivery and other necessary personal information, like your address and phone to place the order. It is a very good change which enables customers to order pizza from this alternate ordering system and it considerably reduces the load on the website and the mobile app.
- My Starbucks Barista chatbot is a step towards embracing voice-based computing, with the launch of chatbot feature in its mobile app, which allows customers to order and pay for their food and drinks just by speaking. This also includes the ability to modify their drink order, as if they were speaking with a barista in real life.
But the question still lingers: Will a bot provide a better experience than a human?
It is pretty obvious that it is very difficult for chatbots to replace the human element. Chatbots can significantly reduce running costs. Chatbots can provide a better customer experience as an increasing number of customers are looking for dedicated support which makes them feel that their problems do matter for companies. In a 24/7 scenario it is very difficult to provide these services but with the added support of chatbots, this can be done in a reasonable way.
For any queries or suggestions, you can reach us at email@example.com. And we will try to get back to as soon as possible. Restolabs is an online ordering software for restaurants, catering and food trucks. You can avail your 30-day free trial here.