Restaurants worldwide are facing rigorous competition that owners must deal with. The success of restaurants lies in their ability to know who their customers are, what do they want and if they are being able to deliver in an optimal way.
A good strategy is to monitor, track and evaluate the metrics that affect the diner's experience at the restaurant. By doing this regularly, restaurant owners can detect the trends that are negatively impacting the reputation and revenue of the restaurant. Here are a few restaurant metrics to pay attention to.
How long people have to wait until they get a table? 15 minutes? 30 minutes? 45 minutes? Anything between 15-30 minutes is good. 30-45 minutes is acceptable. Anything beyond 45 minutes means that your guest is going to walk away and you end up losing a customer for a very long time, if not permanently. An efficient guest management system will automatically calculate the wait times based on the reservation bookings, table statuses, waitlist, and historical data.
What is the average amount a single customer spends at your restaurant? What is the average spending per table? Based on this metric calculation, you'll have a better understanding of your restaurant's potential earning when all seats are taken. You can also use Average Cover Metric to predict and forecast future sales. Using Restaurant Revenue per Seat metric is a surefire way to boost revenues with informed strategies.
A table turnover or table turn time calculates the time that a guest spends at the restaurant - from the time they take the seat to the time they leave. When it comes to QSRs or casual dining establishments, the faster the table turn during a specific time period, the better it is for the business. The same may not hold true for fine dining establishments and the ones that serve alcohol.
Based on your business model, having a thick count of your average table turn will highlight the factors contributing to a great table turnover and the ones that need improvement. This, in turn, will help you enhance the overall customer experience.
What do your customers like to order the most and which dishes are better off the menu? For restaurants, whether a fast food chain or a multi-cuisine establishment, creating a great menu can be a daunting task. But if you have access to the historical data and reports highlighting the popular dishes. You can either put them in the first few pages of the menu or highlight them under "Most Popular" category. In addition, you can identify the least popular dishes and eliminate them.
The most important, yet the most neglected one. According to United States Bureau of Labor Statistics, in 2016, The annual employee turnover rates in the restaurant sector was more than 70%. Such a high percentage of employee turnover for any fast-paced service company is a hefty financial burden that most restaurants can’t afford to shoulder. By routinely monitoring your restaurant's employee turnover rate you can identify the historical trends and set yourself up for future growth.
Tracking data at your restaurant is an efficient way to boost the bottom line. In order to gain true business insight and value from these metrics, restaurant owners should monitor and analyze these on a weekly or monthly basis.
