Restaurants are rapidly adopting new technologies with a keen focus on delivery and carryout orders. Since on-demand delivery has become the fastest growing segment in the food service industry, an increasing number of restaurant owners are aggressively working out new restaurant marketing strategies to reach out and connect with customers on various digital marketing platforms.
Here are a few tactics to consider trying out so your food business can leverage a higher potential for restaurant marketing. Let’s get going.
Be All In
While technology continues to drive industry trends, it's just a matter of time before diners start drawing out their dine-out choices based on the technological experiences offered by the eatery.
At the minimum, they want to be able to order their favorite meal online without having to venture out in public. Sometimes, all they want is steak and lobster, and that’s not something which is easy to deliver.
Digital Marketing comes into play when restaurants decide to bring the entire menu online. Your customers know what they want, all you have to do is give them the message that you can deliver what they are looking for, whenever they want, wherever they want.
For this, you’ll need to focus your restaurant marketing budget on the following:
● Digital customer engagement
● Business and customer analytics
● Payment and data security
Target photo sharing communities
More than meeting the demand, restaurant marketing strategies focus on generating the demand. If you’ve explored photo sharing communities on Flickr, Pinterest, and Instagram, you’ll understand that the term “food porn” is reshaping the way we see food. With over 75 million food-related posts on Instagram, using #Foodporn in each post gives you an automatic head start in a foodie’s life. Visually appealing pictures of food cause a stronger pull than the real thing. It is indulgent, tempting, drool-inducing and most importantly, essential for drawing hungry eyes.
Videos. Videos. Videos.
Success with video marketing hit a new high in 2018. The primary reason why businesses are gravitating to video strategy is that it fuels an immersive experience that may not be possible with traditional advertising systems.
Restaurant marketing videos is an effective strategy to put across your message in a way that it stays in the forefront of your customers’ mind. Resorting to the art of storytelling in a video format to introduce your products as well as your team, will help your customers connect with your brand on a personal level.
Remember how KFC’s story inspired you to start out this venture?
Ready to turn a profit?
Remember, customers are born every day, and businesses that understand this phenomenon well are the most sought-after ones in the service industry. Being consistent is the key to successful implementation of the above-mentioned restaurant marketing tactics. All these will not only increase your market credibility but also help you attract new customers and keep the existing ones coming back. With a massive following on digital marketing channels and a seamless user experience on your website, you’ll be on the road to success in no time.
Are you ready to add to your bottom line? Get in touch with our marketing experts today.