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Restaurant Marketing

Hungry for more customers?
February 3, 2014

Online marketing might be the best thing that ever happened to your restaurant.

Time has come for restaurants to do away with their traditional marketing strategies and welcome change. Taking a better look at current trends might be the right thing to do as that’s how they’ll learn what works and what doesn’t.

Out of the entire bulk of restaurant marketing strategies, it is high time for restaurants to grab online marketing and build their very own presence online.

It’s been ages since those phone books and yellow pages have been used. Also, for the better. For their own benefit and time constraints and also due to changing trends in technology, people have shifted base to the Internet and that includes even ordering for food. They now use search engines, critic reviews’ etc. to look for the food they want from eateries and prefer those which have a strong online presence.

When it comes to online marketing, restaurants have a lot of options on their plates.

The first and foremost thing that can be done to promote online marketing and thus online ordering systems, indirectly would be to ensure that the restaurant has a functioning website so as to make it easy for customers to find. The focal plan is to make them order online from one’s restaurant before any other restaurant.

The websites can be made much simpler so that online ordering for restaurants won’t be a hassle for customers. As attention spans on websites depend on the easy accessibility, every page should have a properly visible image and easy to understand links.

Food-joints should pay extra attention to what people are discussing about them and their online ordering systems on social media as that’s the key to improvisation. While negative reviews should be dealt with respect, positive reviews should be appreciated. Also, enlisting the services of food-bloggers would be a positive step for restaurants as it’ll enhance their reputation.

Menus’ for online ordering systems is a very crucial part. Hence, they should be crafted skillfully. The most popular and most profitable dishes should be first on the menu. Moreover, the menu should be kept updated regularly so as not to stagnate the stature of the restaurant.

Food-joints can also interact with their clients on an informal basis where they can choose simple dishes and post their recipes online. They can share customers’ special stories or about hosting events at their place. These activities will not only help the customer connect with them on an intimate basis but also boost online ordering for restaurants.

Marketing strategies like special incentives, offers, discounts, off-hours business, etc can be promoted via social media. Pitching of promotions helps in too many cases. These will not just help to keep bringing old customers back but also encourage new ones to benefit from the online ordering systems.

Customer loyalty programs are a must when it comes to restaurants. They help in promoting online ordering for restaurants, specially if those privileged customers receive regular e-newsletters and exclusive deals. They can also be provided incentives to book tables online which would make things easier for both parties.

Since online payments are the ‘in thing’ and time constraints are many, customers would definitely be glad to avail this opportunity. It doesn’t just save time but also removes discrepancies as money gets deposited directly to the restaurant’s account.

Since the online world is changing at quite a fast pace, it’s very important for restaurants to keep watching out for upgrades in technology which can be converted into marketing strategies. Because that is one of the principal engines of growth for restaurants.

 

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