3 Family meal kits ideas to increase online food orders
Congratulations on navigating through the outbreak, now it’s time to thrive!
With Covid-19 still heavily looming, now it’s time for restaurants to figure out ways to improve sales, acquire new customers, and invest in marketing activities that make them stand out from the rest - because, in the new world, the new reality is that 85% of restaurants have started online operations and the competition has only gotten more fierce!
One of the most effective ways to capture the new audience, that’s mostly working from home, spending more time with their family, and ordering food delivery 3 to 4 times a week, is to provide a bundled, economical meal, not just for them, but for the whole family. Meal kits or bundled family meals are going to be the next big thing in the restaurant industry.
If you tweak your menu a bit to meet their demands at the moment, you can increase the average cart size by 30% - no kidding!
And since you’ve already invested in an online ordering website, you get to keep the profit all by yourself - which you can use to keep your staff employed, and kitchen fully stocked. And if you haven’t, Restolabs has a special offer that you can take advantage of. Check out the details here
Let’s take a look at 3 family meal kits ideas that can help you boost sales as well as capture new customers
Vegan/Plant-based Meal Kits
COVID-19 pandemic has made the world switch over from meat, with people making more conscious food choices and opting for mock meat and meat alternatives. This "change" involves restaurants preparing vegan meal kits that support a vegan lifestyle with utmost deliciousness.
A vegan meal kit excludes meat, eggs, dairy products, seafood, or any ingredient that is sourced from animals. Since it’s difficult to cook a balanced meal at home with such restrictions, and limited grocery shopping during the crisis, restaurants can come up with pre-portioned delicious, balanced, diverse meal options for people trying to implement a vegan diet into their life.
Some examples of vegan dishes:
Crispy tofu stir-fry with sweet Sichuan sauce and jasmine rice
Mexican Tomato Chili with Quinoa and Ancho Chili
Santa Monica quinoa and black bean tacos with guacamole and cabbage slaw
Organic Food Meal Kits
After hand-sanitizers, the demand for organic food has surged to a record. The pandemic outbreak has made people pay attention to what they eat.
People are looking out for restaurants that deliver food made from ingredients sourced from the best local producers and small family farms, all of whom demonstrate sustainable and environmentally conscious and rigorous quality standards.
The meals could be simple, delicious, nutritious, and provide an affordable option, especially if housebound consumers plan to order 2-4 meals per week.
Some examples of dishes made from organically sourced ingredients:
Kale salad with carrots & dried figs
Parmesan & pesto, green beans, creminis, carrots
Paprika-chili pan sauce, sautéed veggies, cumin-spiced rice
Protein-Rich Meal Kits for Kids
Kids are everywhere in every household, and during such trying times time-crunched parents may or may not be able to provide them a balanced meal all the time. They are definitely looking out for a healthy alternative that they can order online at an economical price.
How about creating fully-prepped meal kits of fresh, organic food that entice kids of all age?
The idea is to play with ingredients that are already available in the kitchen and making unfailingly delicious, kid-pleasing, and parents approved kits. You can create a different menu for each day of the week.
Some examples of protein-rich dishes for kid-friendly meal kits:
Turkey Meatloaf, English Pea & Potato
Chicken Meatballs with Pasta & Vegetables
BBQ Pulled Pork with Cornbread Muffin and Carrots
As demand for meal kits continues to increase and restaurants expand their offerings, having technology at the core of the business will help meet high customer demand and survive that future transition.