According to a recent study by Monetate, an American software company, over 1 billion restaurant visits by consumers are influenced by online marketing. This is why your restaurant marketing game needs to be just as good as your food and customer service.
“You could be serving the best steak in town, but if only a few people know about it, then you are already failing.”
Even in this digital era, nearly half of the restaurants in the world still have no web presence at all. On the other hand, the millennials are continuing to cause a massive shift in the market. With 80% of people looking up online for restaurant reviews and ratings before their first visit, having a strong online presence has become a necessity for restaurants than a choice.
In this article, we'll highlight a few critical reasons why restaurant marketing is so important to survive, compete and grow.
Your customers are online!
As a restaurant owner, you are surrounded with a huge opportunity to grow your business across a variety of digital marketing channels — and that’s because your customers are using one or two of them, maybe even a lot of them if they’re internet savvy.
Google now processes over 40,000 search queries every second for products and services and that includes your restaurant as well. If you can’t keep your business at the forefront of your customer’s mind, your competitors will steal every last customer from you.
Increase in turnover
F&B brands on Restolabs have experienced a 30% increase in customers and 250% increase in revenue. And all this has been achieved with a strong online presence. Having a well thought out online marketing strategy that drives people to take actions will help you grow and reach bigger markets. High conversion rates brought by strategically placed online ads are bound to benefit your restaurant business with higher revenues.
Conversion from visitor to the customer very much depends upon the user's experience on your website. However, it is up to the digital marketer to innovative methodologies to compel your visitors to convert into a loyal customer. Restaurant Marketing, when done right by the right set of people, can get your website on the first page of Google results and that can dramatically increase the conversion rate.
Enhanced Brand Reputation
With more and more restaurants opening every year, your marketing tactics should be designed to keep your brand at the “top of mind.” of your customers. Also, the traffic that an effective restaurant marketing model attracts consists of the audience that are genuinely interested in knowing about your brand as a whole. If you deliver what you promise, you are bound to build a brand value.
Given all the points discussed here, maybe, just maybe, this means you should consider investing a bit more in your restaurant marketing strategy. If you still think it’s not worth a shot, no problem, your competitors do and they are going to get the best out of it.
If you don’t know where to start, consider hiring a digital marketing expert to give you valuable insight. Restolabs banks extensive experience in restaurant marketing that can help put your restaurant business on the right path. We are digitally focused to develop digital marketing strategies to help you build an online reputation that you need to thrive.
Don't hustle! Restaurant Marketing is the new word-of-mouth - make the shift now!