The restaurant industry is highly competitive. You need to constantly look into new ways to reach more customers and increase sales. In the past, this meant spending money on print, radio, and television advertising. While the older methods of marketing are still viable options, the internet has taken over as the primary avenue for marketing. Learn how to use the internet to your advantage. Drive traffic to your website and increase sales for your restaurant. The Focus Areas Should Be Social media: should be an essential part of any marketing strategy. Most consumers have at least one social media account – either on Facebook, Twitter, Instagram, or YouTube. Whenever you update your menu, add a new item, start a new sale or promotional campaign, post about it on social media. It is the most affordable form of word of mouth advertising. Social media also offers you the opportunity to engage with customers and respond to customer feedback. This helps build customer loyalty and repeat business. Menu: In the restaurant world, your menu is the bread and butter of your business. Consider trimming down your menu list or find ways to cut costs and increase margins. Your menu should drive profitability. Online Ordering: Once you have your menu in order, you need to get the word out. Offering online ordering is a cost-effective way to reach a larger market. With an online menu, you can increase visibility, productivity, and overall sales. You can even integrate your online menu with your Facebook account. Running a restaurant is not an easy job. You have a lot of tough decisions to deal with. Consider using these suggestions as a part of your marketing efforts to increase sales and traffic to your restaurant website.