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Key Takeaways
Become a white label restaurant online ordering reseller and tap into a booming market-no development costs, recurring revenue, and complete brand control.
The restaurant technology market is experiencing explosive growth, with online ordering now accounting for 6.6% of total restaurant orders, and 25% of consumers already using restaurant apps on their smartphones. This presents a unique opportunity for entrepreneurs, digital agencies, and restaurant consultants to generate recurring revenue by reselling online ordering systems under their own brand. Unlike building software from scratch, white label reseller programs let you launch a market-ready product with minimal investment and maximum profit potential.
Start Your Reseller Journey Today
What Is an Online Ordering System Reseller?
An online ordering system reseller is a business or consultant who purchases white label software at a wholesale price and resells it to restaurants under their own brand. Rather than developing technology independently, resellers partner with established platforms to offer fully functional online ordering solutions while maintaining complete control over branding, pricing, and customer relationships.
How the Model Works:
Resellers purchase subscriptions at a discounted rate and set their own retail pricing. The margin between the wholesale cost and your selling price becomes your profit. For example, if you purchase a platform subscription at a 30% discount ($70/month) and sell it to a restaurant for $149/month, you pocket the $79 difference each month. As long as the restaurant remains a customer, you continue earning that recurring revenue-building a passive income stream over time.
White-Label vs. Standard Reseller:
A white-label reseller offers the platform completely rebranded as their own product-restaurants see only your company name, logo, and branding throughout the experience. A standard reseller typically operates as an authorized partner but may retain some visibility of the underlying provider. White-label arrangements provide stronger brand positioning and customer lock-in, making them the preferred model for agencies and consultants building their own brand.
Who Typically Becomes a Reseller:
Digital agencies, restaurant consultants, web developers, POS providers, digital marketers, and independent entrepreneurs are the primary candidates. Essentially, anyone with existing relationships in the hospitality industry or the ability to market restaurant solutions can succeed as a reseller.
Who Should Become a Reseller? (Ideal Partner Profiles)
Program Overview: How the Reseller Program Works
Step 1: Onboarding & Setup
Joining a white label reseller program typically begins with a partnership application and a contract review. Once approved, you're provided with full access to a partner dashboard a centralized management hub where you control everything from client provisioning to billing and support ticketing. You'll set up your company branding (logo, color scheme, domain) and configure your preferred payment terms and pricing structure. The entire onboarding process usually takes 1–2 weeks, allowing you to launch your reseller business quickly.
Step 2: Branding & Customization
The platform is fully white-labeled, meaning your company name and branding appear throughout the customer experience. Restaurants accessing their dashboard, receiving notifications, and contacting support all interact with your brand not the underlying provider's. This creates a seamless customer relationship and positions you as the software authority. You can customize email templates, support documentation, and the visual interface to match your brand identity. Some platforms offer marketing collateral (sales decks, case studies, email templates) to accelerate your sales efforts.
Step 3: Client Management & Provisioning
When you secure a restaurant client, you provision them through your dashboard in minutes. You create their account, set their subscription plan and price, and grant them instant access to the ordering system. The restaurant can immediately begin accepting orders on their website, mobile app, and social media channels. You maintain full control able to upgrade, downgrade, or terminate subscriptions as needed.
Step 4: Technical Support & Updates
Your white label partner handles all backend infrastructure, software updates, bug fixes, and major feature releases. You're free to offer your own first-tier customer support (via email, phone, or chat) while escalating technical issues to your partner's support team. Many resellers build support into their monthly pricing, positioning ongoing support as a value-add that strengthens customer retention.
Step 5: Revenue Recognition & Payments
Monthly revenue is calculated based on active subscriptions. If you're billing clients $149/month and the platform costs you $70/month, you recognize $79 in gross profit monthly. Payments are typically remitted via ACH or your preferred payment method on a monthly or quarterly basis, depending on your contract terms. Transparent reporting dashboards allow you to track earnings, customer churn, and growth metrics in real time.
Key Benefits of Becoming a Reseller
1. Low Entry Barrier & Minimal Investment
Unlike building a SaaS platform (which costs $50,000–$500,000+), entering the reseller market requires only a small monthly fee covering software access, maintenance, and support infrastructure. You avoid development costs, hiring engineers, and ongoing maintenance enabling you to launch your business with limited capital and zero technical debt. This democratizes access to the software business model for entrepreneurs and agencies of all sizes.
2. Recurring Revenue & Passive Income
Every restaurant subscription generates monthly recurring revenue (MRR). Once a client is onboarded, you earn the margin indefinitely as long as they remain active. A portfolio of just 50 restaurants paying you an average of $79 in margin per month generates $3,950 in predictable monthly revenue completely passive after the initial sale. This transforms your business from project-based income (Web design: $5,000 per project, done once) to predictable, scalable recurring income.
3. Complete Brand Control & Customer Relationships
White-label reselling lets you own the customer relationship. Restaurants see your brand, contact your support team, and view you as their technology provider. This builds loyalty, positions you as a thought leader, and prevents customers from discovering cheaper alternatives through the underlying provider. You control pricing, can adjust it at renewal, and make decisions about which customers to serve, maintaining full business autonomy.
4. No Technology or Operational Headaches
Your partner manages servers, security, compliance, payment processing, updates, and feature development. You're free to focus purely on sales, marketing, and customer success, the activities that directly drive revenue and growth. If a customer reports a bug, your partner's engineers fix it. If regulations change, your partner ensures compliance. You get the economics of a software business without the operational burden.
5. Sales Enablement & Marketing Support
Most white label programs provide partner resources: sales decks, case studies, email templates, feature documentation, and ongoing training. Some offer co-marketing opportunities, allowing you to leverage the provider's brand credibility while building your own. This accelerates your sales cycle; you don't need to build marketing collateral from scratch.
6. Scalability Without Friction
Adding a new restaurant client is as simple as provisioning an account through your dashboard. There's no infrastructure constraint; the platform scales to accommodate unlimited customers. If you land 10 new clients in a month, you can activate all of them immediately, generating revenue without any operational complexity.
7. Competitive Positioning & Market Differentiation
By offering a white-labeled online ordering system, agencies and consultants differentiate themselves from competitors who only offer web design or marketing services. You transform from a vendor into a strategic partner offering comprehensive digital transformation, a stickier, higher-value relationship that increases customer lifetime value.
Why Partner with Restolabs?
- Plug-and-play online ordering platform
- Seamless integration with top POS systems
- White-label solutions for resellers
- Robust API-driven architecture
Start accelerating your sales and empowering your restaurant clients with the best online ordering solutions for 2026.
Frequently Asked Questions
The online ordering reseller program operates on a wholesale model. You purchase access to our platform at a discounted rate, then sell it to restaurants under your own brand at your chosen price point. The difference becomes your profit margin. You manage client relationships and first-tier support, while we handle all technical infrastructure, updates, and advanced support issues. The program includes a partner dashboard for managing clients, customizable branding options, and comprehensive sales resources.
Our reseller program is open to digital agencies, restaurant consultants, web developers, POS providers, marketing firms, and independent entrepreneurs. The ideal partners have some experience in the restaurant or hospitality industry, though this isn't mandatory. There's no minimum client requirement to start you can begin with a single restaurant and scale up. The most successful resellers typically have strong sales skills and a genuine interest in helping restaurants improve their digital presence.
You can offer restaurants a comprehensive suite of features including: online ordering across multiple channels (website, mobile app, social media), direct customer data ownership, delivery management, loyalty programs, promotions and discounts, analytics and reporting, POS integration, inventory management, multi-location support, and customizable branding. The platform is regularly updated with new features based on industry trends and restaurant needs, which automatically become available to your clients.
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