The restaurant business is not easy. It's complex. Every year about 40% of new restaurant businesses fail to meet their objective and one of the main reasons for this failure is not having to be able to evolve with the changing trends.
Marketing is a must for any business and restaurant marketing is no different. There’s rigorous competition amongst the restaurant chains to win customer loyalty. But marketing needs money, and it’s very important to spend it wisely.
The digital age has brought restaurants, shops, and banks to the customer’s fingertips. Everything is a click away. With the advent of a whole new space to sell, marketing has become more about engaging a customer than employing methods to find them.
Retail is not the only place where you see customers going crazy during holiday season - if we were to believe restaurant and cafe owners, holiday season, especially around Halloween, Christmas and New year's, brings for them added pressure to promote their business as a perfect setting
We are living in a digital world, where technology is growing faster than our imagination. Our preferences are changing every day and we want things to work faster, better and smarter. Technology is changing the way we do things, including the way we order food.
Loyalty programs have been around since ages. Terminologies have been upgrading, but the meaning never changed. With the growth of e-commerce websites, customer loyalty program has been on the rise. They have become a great marketing tool for businesses across industries.