Did you know that the first combo meal in America was served back in the 1950s by a now-defunct restaurant chain called Burger Chef? It was a complete meal with a choice of burger, french fries, and a drink mix. The combo meal was called ‘Triple Threat’ and cost only 45 cents.
In the last few years, the restaurant industry has had to keep up with an incessant introduction of new technologies. While this can provide more tools to reach customers, it can also be quite overwhelming even for the most technologically savvy restaurateur.
You’ve set up the perfect recipe for a successful New Year, but how do you make sure enough people favor your restaurant over others when ordering online? After all, every business will be armed with their own unique offerings and vying for patronage.
It’s that time of the year again when you add a little sparkle to your social media campaigns to tantalize the customers with exciting offers. Things are already looking up for the restaurant industry as this Thanksgiving Eve saw a 23% increase in guest counts and sales.
The term ‘brand authenticity’ has been cementing itself in the marketing lexicon as businesses are increasingly realizing its significance. Today, people want you to give them a purpose, something to believe in and it’s not about the products alone.
Running a restaurant is hard. Making a profit just by selling food is even harder. Whether you’ve got a fresh cloud kitchen or a long-standing casual diner, you have a standing goal that never goes away - to increase your revenue.
With the festive season knocking at the door, people are dashing for their annual holiday shopping and busy planning holiday gatherings with friends and family. Amidst all the rush, food is always on top of their minds.